Jay-Z didn’t just wear great watches—he helped turn great watches into culture. In this episode, we explain how Hov’s love for Patek Philippe (and other grail-tier brands) became a luxury signal in hip-hop. It pushed rare references into the spotlight. It also helped make “Patek” a worldwide flex.
We’re talking the Tiffany-stamped Patek moments, the ultra-complicated Grandmaster Chime, and why Jay’s collecting style screams taste, scarcity, and legacy. Plus: understand the difference between “celebrity iced-out” and “collector-level heat.” Discover what this means for YOUR wrist game. Build a collection the smart way.
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