What does it take to build a watch brand when you have no formal watchmaking experience, no investors, and no safety net—just belief?
In this deeply personal episode, Jovan Shabazz, founder of Shabazz Collection, shares the unfiltered story of how a Black man from Detroit turned curiosity into craftsmanship.
From refurbishing broken watches bought on eBay and thrift stores, to reselling on eBay, Poshmark, and Facebook, Jovan breaks down how learning by doing became the foundation for something much bigger. The journey eventually led to designing his own automatic and quartz watches, officially going into production at the end of 2025.
This episode isn’t just about watches—it’s about:
- Building confidence when no one hands you permission
- Creating legacy through timepieces
- Being a Black founder in an industry where representation is rare
- Turning mistakes, losses, and long nights into momentum
Jovan also talks about the recent relaunch of ShabazzCollection.com, designed by him personally, and why every Shabazz Watch represents more than style—it represents growth, resilience, and belief.
If you’ve ever started with nothing…
If you’ve ever learned as you went…
If you’ve ever wanted to support a brand that stands for community and legacy—
This episode is for you.
🕰️ Time is legacy—and every Shabazz Watch tells a story.
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