Detroit isn’t just a city—it’s a statement. In this episode of ENDS The Family Time, we break down how Shinolatransformed from a bold idea into one of the most recognizable watch brands in America—and why Detroit was the only city this story could happen in.
We talk craftsmanship, factory jobs, American manufacturing, and what it truly means to put “Built in Detroit” on the dial. From training local watch assemblers to reshaping how the world sees Detroit-made products, Shinola didn’t just sell watches—they sold belief.
If you care about watches, culture, Detroit pride, or building something real from the ground up, this episode is for you.
⏱ Topics Covered:
- Why Shinola chose Detroit
- Inside the watch assembly process
- Job creation & craftsmanship culture
- Shinola’s impact on American watchmaking
- What independent brands can learn from Shinola’s rise
🎧 Tap in. This is Detroit time.
Before we close, I want to be completely transparent:
I am currently a Shinola employee.
All opinions shared in this episode are my own, based on my personal experiences, respect, and gratitude for the opportunities I’ve been given.
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