Everyone talks about retail price—but in the real watch world, retail doesn’t mean much.
In this episode, we break down what truly determines a watch’s trade market value—the number dealers, jewelers, and resellers actually use when real money is on the line. This is the side of the watch industry most people never see.
From demand and liquidity to condition, completeness, brand trust, and timing, we explain why two watches with the same MSRP can trade thousands of dollars apart—and why some watches hold value while others quietly lose it the moment they leave the store.
This episode pulls insight straight from the secondary market, where emotion is removed and numbers decide everything. You’ll learn how dealers price watches, how risk and speed affect value, and why hype doesn’t always equal money.
Whether you’re a collector, trader, flipper, investor, or first-time buyer, this episode will change how you look at watches forever. You’ll walk away understanding how to buy smarter, sell stronger, and move with confidence in the real market—not the marketing.
This isn’t about flexing.
This is about understanding value.
🎧 Tap in and learn how the watch trade market really works.
🔑 What You’ll Learn in This Episode:
- The difference between retail price vs trade market value
- Why liquidity matters more than hype
- How condition and service history affect real pricing
- Why box, papers, and trust change everything
- How dealers calculate value behind closed doors
- How to avoid overpaying and protect your money
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